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There are several factors that should be included in your budget when a decision is made to exhibit at a tradeshow or convention. Here is a list of products and services you should be prepared to pay for in order to successfully exhibit.
- Booth Space purchased by Show Management
- Marketing expenses through Show Management
- Booth Rental or Purchase
- Furniture Rental or Purchase
- Carpet Rental or Purchase
- Drayage paid to General Show Contractor taking into consideration
- Electrical Service and other utilities such as plumbing paid to individual contractors
- Electrical Labor and other utility labor depending on city Union Guideline
- Labor depending on city Union Guidelines through General Show contractor or another Exhibitor Appointed Contractor
- Booth Cleaning ordered with show provider
- Additional services; catering, florist, photographer, lead retrieval, A/V.
All the pricing for these services and products will be available in your Exhibitor Service Manual sent by the general show contractor. The rule of thumb for planning ahead from the previous year is to increase your total costs by 10% for small exhibits and 15% for larger shows.
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