| |
In the fast paced environment of a tradeshow, you have to be able to grab potential customer's attention within about 3 seconds. In order to do this, your booth has to speak to the attendees. Important factors that can attract traffic are color, lights, special effects, life size or larger-than-life images, banners or flag, moving objects, mirrors, mannequins, robots and active demonstrations. It is important to establish your company identity by advertising your logo or company branding in a prominent location or multiple locations. Important graphic statements should include ideas like what benefit do you offer to a potential client, a question that might spark thought in an attendee or a humorous catch phrase. |
