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People can only absorb and retain so much information. Tradeshows are full of distractions! They talk with lots of people and just the sheer amount of visual distraction at a show can be overwhelming. Its quality here, not quantity!
The exhibit's job is to focus and reinforce your primary message. If people remember anything about you, what do you want it to be? The exhibit conveys your identity and the specific associations you want people to make with it. Your sales staff handles the smaller details, as they begin to build or enhance the company's relationship with the customer. |
