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Color is a complex subject. Study after study has been done on the effects of color on everything from "A to Z". Instead of going on a long dissertation on color, here is some basic information to help you sort it out. If you still have trouble, call us. Argos Designs will be happy to help you out.
RED: Excitement, passion, rescue, warning
GREEN: Freshness, health, masculinity
BLUE: Official appearance, trustworthiness, soothing
PURPLE: Bravery, lawfulness, excess, regal
SILVER: Contemporary, sleek, upscale
BLACK: Formal, evil, nothingness, sexy
WHITE: Purity, elegance, cleanliness
BROWN: Dull, strength, poverty, fertility
GRAY: Wisdom, grief, humbleness, strength
Your exhibit structure and the graphics you use will ultimately determine how you are perceived. Judicious use of your corporate logo and brand identities are of course your best method of reinforcing name recognition and brand awareness. |
