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Make your company's goals and objectives clear at your departments' staff meeting. Communicating clear goals and how you intend to achieve them will help employees feel like part of the team. Team players always play to win!
Here are some topics to cover that help everyone participate as a team:
1. What are the general and specific objectives in attending this show?
2. What elements in our strategy are going to help us attain each general and specific objective?
3. Identify what role each booth staffers will assume. You might assign roles according to product line, geographical area, type of industry of physical location in the booth. Perhaps one person can be assigned to collect leads, replenish literature, take a message or redirect a potential or current client to the right exhibit staffer. |
