| |
Ask yourself a few simple questions regarding your display.
1. What do customers think is the most valuable quality about our competitior's products and services?
2. What might induce them to switch? (Specific product or service related)
3. What are the main complaints customers have about our products and services and of our competitors' products and services?
4. Who do they see as market leaders and why?
5. Which customer needs go unfulfilled?
6. What is the key factor in their buying decision?
7. How are changes in the industry and current conditions influencing them now?
At Argos Designs, we know that partnering with ouir client, our function as their consultant can often help a company determine the right focus and communicate that with great results! |
