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Absolutely! According to research from the Center for Exhibition Industry Research (CEIR) at www.ceir.org, there is no better value for your marketing dollar. In fact, Trade Shows are the Premiere Source of buying information and 50% of the leads at a show are closed without a sales call. Also, 9% of these leads are closed with only 1 sales call and another 17% with only 2 sales calls. All in all, tradeshows generated leads cost an amazing 45% less to close than field sales calls. Now that's Smart Money Management! In addition, there is a greater opportunity to be brought up-to-date on the latest trends and developments. Not to mention the opportunity to discuss specific issues with industry professionals.
For more information, contact the Center for Exhibition Industry Research (CEIR) at http://www.ceir.org. |
